In this compelling blog post, Rikki Arundel shares their unique experience as a Product Manager for Crown Life, a company that turned public speaking into a strategic tool for business growth. In the early 1980s, Crown Life set itself apart by encouraging its management team to become not only product experts but also outstanding public speakers. This approach led to an impressive increase in the company’s visibility, with its name and leaders frequently appearing at industry events. The initiative helped Crown Life build a reputation for having the best training, speakers, and events, making the company highly attractive to sales agents and clients alike. Despite being one of the smaller firms, Crown Life’s bold focus on public speaking helped it achieve market dominance, particularly in pension products. Rikki offers key insights into how businesses can replicate this success by investing in the speaking skills of their leadership teams.
50 years ago Rikki attended their first personal development course when they discovered the Social Styles concept. This categorises human behaviour into four personality styles, originally introduced by Hippocrates. Recently, they discussed these insights with Vicky O’Farrell on her "It Starts with You" podcast, delving into the nuances of personality profiling and behavioural perception.
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